The Channel Optimization in Pharma Summit, scheduled for the 8th and 9th of November 2018, will bring together industry leaders and experts to discuss the latest discoveries, best practices, and newest technologies regarding Channel Optimization in the pharma industry. Sales and marketing practices in the pharmaceutical industry are being disrupted by digital transformation. To stay competitive, businesses not only have to embrace new technologies, but also understand the complexity of the industry and its implications for successful implement...

The Channel Optimization in Pharma Summit, scheduled for the 8th and 9th of November 2018, will bring together industry leaders and experts to discuss the latest discoveries, best practices, and newest technologies regarding Channel Optimization in the pharma industry. Sales and marketing practices in the pharmaceutical industry are being disrupted by digital transformation. To stay competitive, businesses not only have to embrace new technologies, but also understand the complexity of the industry and its implications for successful implementation. This Summit will focus on the fact that digital channels are gradually supporting and even replacing traditional channels. Merely adding channels does not translate into a successful sales and marketing model. Industry professionals will be seeking answers to some of the field’s biggest challenges including implementing a successful customer engagement strategy along the patient journey, the concept of a patient focused omni-channel model, and optimising sales and marketing budgets through data analysis, to name a few important issues. It is an honour to host this Summit and it’s a privilege to invite you to partake. We look forward to your participation in November!